Pirtek

Pirtek is a global brand specialising in industrial piping systems and is Europe’s leading force of hydraulic hose experts.

They operate over 800 service vehicles from 200 service centres across eight countries – UK, Ireland, Germany, Austria, Netherlands, Belgium, Sweden and France—Pirtek has 86 regional centres across the UK and Ireland.

Goal 

The challenge that Pirtek was facing was that they did not have a unified CRM or a single source of truth. Lead data was being stored in SugarCRM, marketing data was stored in Act-On and revenue data in FSM. Because of this, they were struggling to attribute Revenue to a particular customer or marketing campaign.

Project Details

Objectives: 

• Set-up of Marketing Campaigns
• Data migration from Sugar CRM & Act-On to HubSpot
• Data integration between FSM data warehouse and HubSpot

Hubs: Marketing Hub, Sales Hub, Operations Hub

Implementation Details:

• 2 Campaigns
• 26 Marketing Emails
• 2 Forms
• 22 LinkedIn Ads
• 4 Facebook Ads
• 2 Google Ads
• 8 Lead Nurture Workflows
• 4 Contact Update Workflows
• 7 Engagement Sequences

Timeline: 4 months

Pirtek’s project team were extremely satisfied with the success of the Project and are moving forward with planning for a European-wide adoption.