Pirtek is a global brand specialising in industrial piping systems and is Europe’s leading force of hydraulic hose experts.

They operate over 800 service vehicles from 200 service centres across eight countries – UK, Ireland, Germany, Austria, Netherlands, Belgium, Sweden and France—Pirtek has 86 regional centres across the UK and Ireland.


The challenge that Pirtek was facing was that they did not have a unified CRM or a single source of truth. Lead data was being stored in SugarCRM, marketing data was stored in Act-On and revenue data in FSM. Because of this, they were struggling to attribute Revenue to a particular customer or marketing campaign.

Project Details


  • Set-up of Marketing Campaigns
  • Data migration from Sugar CRM & Act-On to HubSpot
  • Data integration between FSM data warehouse and HubSpot

Hubs: Marketing Hub, Sales Hub, Operations Hub

Implementation Details:

  • 2 Campaigns
  • 26 Marketing Emails
  • 2 Forms
  • 22 LinkedIn Ads
  • 4 Facebook Ads
  • 2 Google Ads
  • 8 Lead Nurture Workflows
  • 4 Contact Update Workflows
  • 7 Engagement Sequences

Timeline: 4 months

Pirtek’s project team were extremely satisfied with the success of the Project and are moving forward with planning for a European-wide adoption.

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